Healthcare Services Industry – India

The last decade has been witness to the giant strides taken by the Indian healthcare scenario, towards modernization and development- gone are the days when those who could afford it had to travel abroad to get highly specialized services such as cardiac surgery, while others had to do without it.

Today, patients from the developed Western nations are coming to India to receive specialized medical treatment. Not only is India meeting international standards, but at prices that compare very favorably with developed countries.

In India, healthcare is delivered through both the public healthcare system and the private sector. The public healthcare system consists of healthcare facilities run by the central and state governments, which provide services free of cost or at subsidized rates to low-income families in rural and urban areas. In the private sector, healthcare facilities are owned and run by for-profit companies and non-profit or charitable organizations.

In the earlier era, the high custom duties imposed by the government on imported medical equipment was a big deterrent to set up private hospitals offering specialised medical care using state of the art equipment, usually imported from abroad. As a result, there were very few privately run large hospitals but there were many small private practitioners who provided primary and secondary care.

The low level of medical insurance was another major problem faced by the private hospitals – not having insurance meant that the patients had to pay for the treatment from their own pockets and not everyone could afford the high costs of private healthcare.

The rise in the levels of awareness has led to a surge in the medically insured nos. and now the people want nothing but the best medical care. The innovations whether in business models, in marketing & promotion or in the use of technology, have created unique experiences for patients.

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Customizing Pay-Per-Click Search Engine Marketing For the Financial Services Industry

No one would argue that an online presence has become an increasingly important component of any financial services marketing program. However, most financial services companies are still struggling to determine what online marketing approach will cost-effectively promote their site to those target market segments that are most likely to become loyal and profitable customers.

For a time, banner ads generated large numbers of click-throughs for advertisers in virtually every industry, causing the number of such ads to sky-rocket. Studies soon revealed, however, that these early reports may have been misleading. As the number of banner ads increased, click-through rates fell dramatically. Research into the reasons for this decline revealed a major disadvantage of banner ads. Many click-throughs appeared to occur because the user was attempting to delete the banner. The truth is that, while banners reach a wide audience, a great number of viewers see them as “spam” and delete a company’s expensive advertising without ever viewing their site. Increasingly, banners were seen as an intrusion to be eliminated as quickly as possible.

Search engines offer financial services organizations a more controllable online marketing alternate. Effective use of search engine marketing tools enable organizations to attract a “pre-qualified” audience by screening what the user is looking for against what a company actually offers. As a result, search listings are more efficient than banners in generating brand recall, favorable opinion ratings and purchase origination. At the same time, however, a search on virtually any topic can produce hundreds of pages of Web site listings, and research shows that most users don’t look past the first page of results. In fact, many users will consider only the top 3 or 4 listings. Therefore, it is essential that a site be close to the top of a potential customer’s search to effectively reach its target audience.

Search Engine Positioning (SEP) techniques can help dramatically improve a Web site’s search rankings. Search engine optimization is an SEP technique that has become extremely popular. To optimize a site, a company determines what search terms would apply to their business-e.g., “global investment management” or “managed separate accounts”-and then includes those terms repeatedly on their site. While optimization works, many site owners object to altering their sites just to achieve top rankings.

As an alternative, most major search engines offer “pay-per-click” programs that provide site owners an effective way to achieve successful ranking without changing their sites. These programs rank a Website not by the frequency of a key search phrase, but rather by how much the owner is willing to pay for a click-through generated by a search using that phrase. For example, if a company’s bid of 25¢ is the highest for the key phrase “global investment management,” their listing will be at the top of the “sponsored links” appearing on the first page anytime that search phrase is entered and they will pay the search engine 25¢ for every resulting click-through. However, competitors for preferred ranking against the same key phrase can post a higher bid at any time and, depending on the popularity of the key word, drive the price up to several dollars per click-through.

The key for any company wishing to make cost-effective use of pay-per-click search engine marketing is the selection of very specific, highly relevant keywords that apply to their services and the benefits offered to their targeted audience. More general keywords will generate click-throughs by users who do not have a real interest in their offerings and expertise.

As the importance of the Internet as a marketing and promotional tool continues to grow, it becomes increasingly critical for financial services marketers to familiarize themselves with all of the approaches that can help them effectively leverage its capabilities.

Employee Scheduling – An Important Feature in Service Industry to Accumulate Larger Business Profits

From the recent developments in business and amendments in the professional working patterns, it has been observed that the employees who are working round the clock are responsible for the flow of business profits. You need to monitor the timesheets and schedules of the employees to stop early clock-ins. It is always better to implement a labor scheduling system or an employee scheduling system which can further enforce the working schedules of employees and prevent the business from getting disturbed. A smooth flow of work is always important for a successful set-up. Starting up a business with the aim of better and larger profits and managing the profits has to be planned accordingly.

In a firm, there has to be a maintained record of employees, and their scheduling has to be done and noted down for the betterment of the business reputation and success in the market. However, for every kind of business, may it be managing a call center, a coffee shop, a restaurant, service business, or a health care centre, scheduling your employees plays a very important role in the set-up, it can be a real hassle if there is no prior planning. It can be a time consuming task. So, in order to make your business more productive and effective and to save yourselves from the employee scheduling headaches, we have provided some useful guidelines which can be helpful for your business to accumulate larger profits and will surely make scheduling employees and labor an easy task for you.

1. Before scheduling employees calculate the labor budget: The main and basic point for employee scheduling is to calculate the labor budget as this will make it easier for you to plan which employees can be scheduled for specific period of time.

2. Consider the employee dynamics: Every employee has different working capacity in different field; you need to notice and make sure that the employee gels well with the working atmosphere, work schedules and compliments well with the other employees.

3. Avoid sacrificing customer services to meet your labor budget: Reneging on customer services for employee scheduling is a wrong strategy. It’s important to not include customers and their services in labor budget; it will affect your services and goals and also affect your business and profits.

4. Good communication is the key aspect of employee scheduling: Communication plays a big role in business. If there is improper or lack of communication in business, the overall concept of your business changes and would not create an impact that is expected from the other side. The employees have to be scheduled with proper communication. Shifts swap, upcoming business needs, request for offs, all needs to be understood well, and this can be possible only if there is good communication which will result in good coordination. This can lead to a smooth working atmosphere.

So, all these factors if considered and implemented in your service business to maintain a good and decent employee schedule will surely end up in good earnings and larger profits and will give your business a good reputation and recognition in the market.

Break the Mold in the Service Industry – Web Presence is Key to Expanding Your Niche

So many small service start-up businesses may have a website, yet they are not utilizing it to its full potential. With the advent of the web, now more than ever, it is easier to reach people across the world and to make an income online. Establishing a web presence may be as simple as strategically submitting press releases for special occasions in the company. Or maybe you caught the Web 2.0 bug and want to start a blog. Go for it!

The key to utilizing the web is traffic. You can have the greatest site and the greatest products and services, but if no one can find your site, or you aren’t actively promoting it, then what is the point? That would be like owning a brick and mortar store, but never telling anyone about it. If you do have a traditional store or an office, then website is a great compliment and can become an income-producing asset for the company.

Another great point about the web is that you can focus on your specialty. Search engine spiders, in fact, prefer sites that are focused on a particular topic. That may seem like common sense, but many companies may still be trying to market to the world and not their focused niche. A great example of websites that are niche-focused can be found on Squidoo. People create lenses about a certain topic such as a book, or a movie, or a character or a business and write about it, share their thoughts, create a dialog and more. My recommendation is to build a few lenses on Squidoo, track your traffic and comments and test things out. As you begin to see what works and what doesn’t work, then you can start to put that information to work into a full on website or blog. In any case, the more sites and networks you are a part of, the more easily your site and products will be found. It can be daunting at first- take it slow, do your research and it will all fall together.