Break the Mold in the Service Industry – Web Presence is Key to Expanding Your Niche

So many small service start-up businesses may have a website, yet they are not utilizing it to its full potential. With the advent of the web, now more than ever, it is easier to reach people across the world and to make an income online. Establishing a web presence may be as simple as strategically submitting press releases for special occasions in the company. Or maybe you caught the Web 2.0 bug and want to start a blog. Go for it!

The key to utilizing the web is traffic. You can have the greatest site and the greatest products and services, but if no one can find your site, or you aren’t actively promoting it, then what is the point? That would be like owning a brick and mortar store, but never telling anyone about it. If you do have a traditional store or an office, then website is a great compliment and can become an income-producing asset for the company.

Another great point about the web is that you can focus on your specialty. Search engine spiders, in fact, prefer sites that are focused on a particular topic. That may seem like common sense, but many companies may still be trying to market to the world and not their focused niche. A great example of websites that are niche-focused can be found on Squidoo. People create lenses about a certain topic such as a book, or a movie, or a character or a business and write about it, share their thoughts, create a dialog and more. My recommendation is to build a few lenses on Squidoo, track your traffic and comments and test things out. As you begin to see what works and what doesn’t work, then you can start to put that information to work into a full on website or blog. In any case, the more sites and networks you are a part of, the more easily your site and products will be found. It can be daunting at first- take it slow, do your research and it will all fall together.

Secret Internet Marketing Strategy Lets You Buy Ad Space And Other Business Services At 90% Off

What if I told you there really is a “secret” way of buying everything you want and need for your Internet marketing business for 20, 15 even 10 cents on the dollar?

Believe it or not, you can.

In fact, I’ve saved thousands of dollars with the secret I’m going to show you in this article. And you will, too.

Here’s how:

There is a billion dollar global industry called the barter or “trade” industry — where literally every kind of business you can think of does business in a large network called a “barter exchange.”

And these exchanges are like huge “buying clubs”, where all the different member businesses are automatically inclined to buy from one another.

For example…

When the web designer joins…everyone in the exchange gets a notice about it, and whoever needs a web designer is probably going to hire him.

And the same goes for everyone else who joins — the plumber, the lawyer, the dentist, the copywriter, the pharmacy, the magazine, the consultant, the newspaper, the web hosting company etc. (Almost every single product and service provider that exists are in these exchanges.)

And here’s what’s interesting:

These businesses do not buy and sell from each other with regular “government circulated” money.

Instead, they use “trade” dollars — which are actual currency, just like a U.S. dollar bill is currency — but that can only be spent within the barter exchange.

It’s like a giant “Monopoly” game. You can only spend Monopoly money within the game itself. But outside the game it’s completely worthless.

And the same goes with trade dollars. They can be used like cash, but only with the businesses in the exchange.

And these businesses buy each other’s goods and services with these “trade” dollars, instead of regular dollars.

Now here’s the kicker:

A few years back I discovered a secret “loophole” — 100% legal and ethical — in the barter industry that lets you buy any of the thousands of products and services (including Internet marketing services) sold on trade for as little as 20, 15 even 10 cents on the dollar of “real” money.

Here’s how:

What most people in the trade industry don’t realize is trade dollars are not as easy to spend as regular dollars. And many businesses in barter end up accumulating thousands of trade dollars they are either too busy or too lazy to spend.

Remember, it’s not like regular money you can spend anywhere. You can only spend trade dollars within the exchange.

And you can get tens of thousands of dollars worth of products and services for mere pennies…simply by contacting people with excess trade money, and offering to buy their “trade” dollars with regular dollars — and at a steep discount.

In other words, let’s say Mary the copywriter has $5,000 in trade. She’s too busy to spend it and it’s sitting in her trade account doing nothing for her.

Then you come along and offer buy that $5,000 in trade for $500 of “real” money.

Mary thinks about this, realizes she’s never going to spend all that trade money (making it as worthless as Monopoly money to her), and $500 sounds pretty good. So she agrees.

And you then look at all the different products and services in the barter company (the big ones have thousands of different products and services) and essentially buy $5,000 worth of products and services for your Internet marketing business on trade…for just $500.

Pretty amazing, isn’t it?

This secret lets you get $100 of products and services for $20 — $1,000 of products and services for $200 — $10,000 of products and services for only $2,000 — and so on.

The money-saving potential for Internet marketers like us is enormous.

Because in addition to advertising and marketing services like ad space, classified ads and email blasting, there’s also computer repair, software, web design, web hosting and just about anything else you need to run your Internet marketing business.

And all you do is contact a few of businesses who are involved with trade, and ask if they would like to sell you their excess trade dollars in exchange for real money.

Yes, it really is that simple.

Alcoholic Beverage Service Industry

The alcoholic beverage service has always been a highly regulated industry. However, the California Department of Alcoholic Beverage Control, also known as the ABC has a new training program to train servers and sellers of alcoholic beverages throughout the state. They have updated the training standards and different information to offer this training program to everyone in the state as a way to reduce the deaths and injuries related to alcohol in California. The program is funded by a two year grant, and offers more consistency and effectiveness than previous programs of its type.

The training program was designed based on research and the training programs used by the RBS (Responsible Beverage Service), and focuses on reducing the accessibility to minors and preventing service of alcohol to overly intoxicated patrons or customers. These new standards will be used by private vendors as well as the Licensee Education on Alcohol and Drugs program, also known as LEAD. The LEAD program is a free service that offers education on alcohol sales and service laws to businesses. There were more than 19,000 employees from the alcohol industry trained with this program in 2008, according to the ABC Department.

There are three elements of the RBS, which is community-based and focuses on reducing the risks associated with the sale and use of alcohol in retail environments. The three elements include: alcohol policies for the licensed establishments, server education and oversight, and partnerships with community groups and agencies such as law enforcement. The goals of education for the RBS are to improve public safety and health, to set a higher standard for the hospitality industry and service sector, to support life quality in the community, and to improve the viability of business for establishments that are responsible.

Every person or business that completes this program that is certified by the RBS receives a training certificate, which is valid for two years. Continuing education and re-certification is required for every business and employee within the industry in order to maintain their eligibility in the alcoholic beverage industry. There are three levels of training within this program. Level one is for special events servers, level two is for professional servers such as cashiers and bartenders, and level three is for supervisors and managers of these other types of employees. The amount of training needed varies with each level, but the minimum standard is set by the state. Having these programs in place is a way for the state of California to ensure that all alcoholic beverage industry employees are safe and responsible on the job, to reduce risks and problems within the industry as a whole.

Versa Lift For Businesses – Services That Complement the Equipment

If you are looking to hire or invest on a versa lift facility for your business, you would always want to take a look at the services that go with it. Well, this is because the usage of the equipment requires a hefty amount of investment. Therefore, the versa lift equipment should not only be loaded with advantages and features that you will love as consumers. There should be more reasons for you to enjoy the product.

There are two ways by which you may enjoy your own versa lift equipment. For one, you may simply hire the facility for a specific period of time. This is essential if you require only a short-term use for the facility. But, if your business is machine removal and installation, the best way to acquire it is to purchase the product. In this part, another way of enjoying the product is offered by the company. You may actually hire the product as you purchase it. Also called the “hire to purchase” scheme, this is important if you cannot shell off cash for the outright purchase of the machine.

The services behind the versa lift equipment

Amongst a list of benefits you may enjoy from the company, you will certainly love the fact that these facilities are made out of the highest standards set in the industry. Add to that you will get one type of lift depending on your industry requirements. With this, you are also allowed to enjoy the following services:

1. Training for your employees. Operating a machine such as the versalift can be very complex at first. Only professionals will be able to do this. Instead of hiring someone from the company to do the task for you, training may be facilitated for your engineers instead. This is essential for your own workers to be able to do this job for you.

The training is actually an important service that you should always look for whilst you search for a versa lift facility. This is your key to obtain the Powered Access License or PAL card. This is required by the Health and Safety Executive to make sure that you can operate these facilities very well.

2. Field services. Repairs are inevitable even in equipment that promises to meet the highest standards. Therefore, this is one service that a versalift company is willing to extend to your end. Included in field services are workshops wherein your own engineers will be taught on how to troubleshoot the machine. This is helpful in cases wherein you will encounter some minor malfunctioning for the equipment.

3. Demonstration. During the training phase for the operation of the versalift equipment, it is important that you see how the machine works. You may experience hands-on training by using demonstration vehicles coming from the company.

The versa lift equipment is not just about its physical looks. It is also about the tons of services you may enjoy from a company that offers you one. Whenever there is a chance that you will encounter these add-ons for your hire or purchase of a versa lift facility, you should grab the opportunity at once. Make sure that there are no hidden charges though.