How to Choose an Ebook Topic to Pre-Sell Your Professional, Consulting Or Business Services

Knowing how to choose the right eBook topic for attracting qualified leads is a highly desirable skill for marketing online. However, it cannot be seen as a “magic pill” and it requires a strong knowledge of your market. If you suspect that you (or your staff) may not possess the requisite knowledge to make the right choice, you should supplement your current level of knowledge with further internet market research.

Unlike many internet marketers who start without a true grounding in the fundamentals of business, your real world education has most likely shown you that the path to business success is achieved through connected systems and processes – systems and processes for creating products and services, for serving clients, for selling them add-on services, and for catering to their needs and problems when those come up.

While one eBook is not likely to make anyone rich in today’s internet, an eBook can be incorporated into a well thought-out process to generate leads and improve conversions for a business that sells big ticket products and services.

How to Create an eBook That Sells

The first step in creating an eBook that connects the right leads and prospects to your service is to make sure that you have done your research into your target market. If you have a current customer or client base, you may be able to survey them for their needs or examine their purchase history to determine what information your target prospects would find irresistible in an ebook.

Whether your company is a B2B (Business to Business) company or a B2C (Business to Consumer) organization, the way you position your eBook content will have to connect with them emotionally as well as logically. Since the categories of human needs and wants generally have not changed in the last three thousand years, you may find that your target market will find some of the following ideas useful.

1. Making Money or Saving Money
2. Attaining Success Or Community Respect
3. Weight Loss, Nutrition and Dieting
4. Fixing Medical Problems
5. Beauty and Looking Good
6. Relationships – Business And Personal
7. Family and Parenting

These 7 areas above are connected to deep emotional hunger and needs that people have in common – regardless of whether they are a “work at home” mom or the CEO of a Fortune 500 company. Each of these areas can be woven to a particularly valuable context for your target prospect.

You may not think that some of the 7 core areas above are relevant to a B2B marketing effort, but you would be wrong. With just a little adjustment in focus and in scope, you will find that all these topic ideas above have a B2b corollary. For instance here are 7 content ideas for b2b marketers using the above list as a template.

1. 303 Ways To Save Costs In Your Business (Making/ Saving Money)
2. The Fast Track To Thought Leadership In Your Industry (Success And Respect)
3. Boost Productivity Through Employee Nutrition Education Programs (Weight loss, Nutrition)
4. How A Physically Healthy Organization Boosts Productivity And Lowers Costs. (Medical)
5. Why Every Customer-Facing Employee Needs Image Coaching (Beauty, Looking Good)
6. How To Connect Quickly And Easily With People (Relationships)
7. How To Drastically Reduce Absenteeism Through Family Skills Training (Family)

There are literally hundreds and thousands of potential eBook topics that you can create around your business and your market. For these ebooks to be helpful in your lead generation and nurturing, they have to resonate with both the emotional and logical needs of your prospects and customers.